1. About This Policy

Good Products & Co Pty Ltd (ABN 52 669 437 567) trading as Sebago Australia ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and store your personal data when you visit or make a purchase from www.sebago.com.au.

We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). New Zealand customers' data is also handled in accordance with the New Zealand Privacy Act 2020.

2. Information We Collect

We may collect the following types of personal information:

• Identity data: name, username or similar identifier
• Contact data: email address, phone number, billing and delivery address
• Transaction data: details of products purchased, payment method, order history
• Technical data: IP address, browser type, device information, pages visited, referring URL
• Marketing data: your preferences in receiving marketing communications from us
• Profile data: your account login details and purchase history

3. How We Collect Your Information

We collect personal information:

• Directly from you when you create an account, place an order, subscribe to our newsletter, or contact us
• Automatically via cookies and similar tracking technologies when you browse our Website (including Google Analytics 4, Meta Pixel)
• From third-party services including Shopify (our e-commerce platform), Klaviyo (email marketing), and Refundid (returns processing)

4. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders and returns
• Send transactional communications (order confirmations, shipping updates)
• Send marketing communications where you have consented to receive them (you can unsubscribe at any time)
• Improve our Website and product offering based on your browsing and purchase behaviour
• Comply with legal obligations
• Detect and prevent fraud

5. Cookies and Tracking

Our Website uses cookies and similar tracking technologies including:

• Essential cookies: required for the Website to function
• Analytics cookies: Google Analytics 4 — to understand how visitors use our site
• Marketing cookies: Meta Pixel — to measure ad performance and enable retargeting

You can manage your cookie preferences via your browser settings. Note that disabling certain cookies may affect the functionality of the Website.

6. Disclosure of Your Information

We may share your personal information with:

• Service providers who assist in operating our Website and business (Shopify, Klaviyo, Refundid, payment processors, courier partners)
• Analytics and advertising partners (Google, Meta) — in accordance with their respective privacy policies
• Legal and regulatory authorities where required by law

We do not sell your personal information to third parties.

7. International Data Transfers

Some of our service providers are based outside of Australia (including the United States). Where personal data is transferred internationally, we take reasonable steps to ensure it is protected in accordance with the Australian Privacy Principles.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting or reporting requirements. Customer order data is typically retained for 7 years in compliance with Australian tax law.

9. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal obligations)
• Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly

To exercise any of these rights, please contact us at customercare@sebago.com.au.

10. Security

We take reasonable steps to protect your personal information from unauthorised access, misuse or disclosure. Our Website uses SSL encryption for all transactions. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Children

Our Website is not directed at children under 18 years of age. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date. We encourage you to review this policy periodically.

13. Complaints

If you have a complaint about how we have handled your personal information, please contact us in the first instance at customercare@sebago.com.au. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

14. Contact Us

For any privacy-related enquiries:

Email: customercare@sebago.com.au

Postal address: Suite BG.7, Ground Floor, 15-21 Doody Street, Alexandria NSW 2015